We have lift off.

Product knowledge is key - you have to know what you are selling inside out and upside down. It doesn't matter how many products you have, you need to know all of them. With this knowledge you can offer a superior and confident service, it sounds like you care because you do. You can offer your customers the best knowledge possible and this translates into the best experience possible. Marry this with a passionate desire to over-deliver in other aspects of your business and you are offering the best package you can. Not many others do so you will stand out, and people will return time and again. Entrepreneur, knife enthusiast, stockist and seller for years, experimental home chef, and all round kitchen fanatic.